The inclusion of our CEO, Sienna Gomez, in ELLE's trends article wasn't just recognition; it was validation that we’re on the right track.
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We're excited to share how we're delivering hits for the first half of this year, especially with the launch of our newest collection – “SPRING FLING”.
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EMBRACING SUSTAINABILITY
ELLE declares it, and we embody it. Our dedication to sustainability isn't just a passing fad; it's woven into the fabric of every piece we create.
Our "Spring Fling" collection shines a spotlight on sustainability like never before. Each and every piece is crafted exclusively from premium recycled Italian fabrics, ranging from the lustrous Sumatra to the reclaimed matte, and now featuring our latest addition—the irresistibly soft terry made from Italian ECONYL® yarn. This innovative material, spun from fishing nets and ocean plastic, blurs the line between swimwear and your favorite cozy jumper. Sustainability meets comfort in a collision of luxury and wearability.
This emphasis on sustainability goes beyond materials—it's ingrained in our entire operational ethos. Since our founding in 2022, we’ve invested heavily to create a supply chain that emphasizes responsible practices, from sourcing fabrics to manufacturing processes to packaging. Our commitment to a smaller carbon footprint is unwavering, and our newest collection is a testament to that dedication.
BACK TO BASICS, ELEVATED
ELLE's forecast emphasizes a return to classic one-color suits in earthy, pale, and natural tones. Our response? Yes! Our “Always” collection, launched in February, laid the groundwork, and our “Spring Fling” collection expands on this trend with four fresh shades of the season: Aloe, Blue Jay, Dusty Rose, and Teal, drawing inspiration from earth's natural tones. From the playful blue skies to the bright blooms, this color palette is a true reflection of the tapestry of Spring.
SPEAKING WITH PATTERNS & TEXTURES
While ELLE predicts a resurgence in swimwear prints, we’ve been ahead of that curve since day one. Each of our prints is hand-drawn by talented artist (and sister-in-law) Nikki Gomez, ensuring that every piece is an original work of art — a story told on fabric. From florals like Darling, Flora and Isla, to Plaids, Stripes, Fruit, and Hawaiian motifs, we’re all about the beauty in art, and have several exciting new prints to share in the coming months.
And though we’ve always loved simple adornments, like our beaded Tulum, we’re stepping up our game. Our exploration into textured fabrics with the Solana set and our new softest-ever Italian terry was just the beginning. Now, we're diving deeper into beautiful new textures that will set the trend. Stay tuned for our upcoming April collection, where we'll elevate the textured fabric trend to new heights.
RETURN OF THE ONE-PIECE
One-piece swimsuits are making a major comeback. They're sleek, versatile, and dripping with retro chic while staying totally current.
That's why our Malibu swimsuit has been a staple since day one, and why our Avila one-piece flies off the shelves, like it did with our "Always" collection. We’re restocking the colors you love in both swimsuits and adding a few more to the mix for April delivery, plus we’ll be dropping two new styles over summer. With modern cuts and chic designs, our one-pieces are all about that perfect mix of comfort and style.
THE BANDEAU RENAISSANCE
Bandeaus are back in a big way, as ELLE rightly predicts. We knew they’d be making a comeback when we launched our new Santorini bandeau as part of our “Return to Sol” collection at the end of 2023. After quickly selling out, we’re happy to announce a restock of our Santorini top in both Palm and Bronze, available in April.
FRENCH COQUETTE FLAIR
ELLE calls for swimwear that embodies the French coquette spirit, and we couldn't agree more. That's why we’ve been working since last year on a new range of pieces that flirt with fun and style in a way we haven’t done yet. What started with our Balconette set has grown in the most creative ways. Think bold ruffles, delicate trims, and all the sass you'd expect from us, but with a new level of allure. Tying bows now, available soon!
90's NOSTALGIA
The nineties trend is ingrained in Sienna Swim's DNA. We've always embraced high-cut legs and sporty bandeau tops, elevating them with luxe fabrics and modern tailoring. This year, we're also introducing a shift to more low-rise bottoms, designed to elongate the torso and flatter all body types. As our CEO said in ELLE, “modest is in.”
SETTING THE STANDARD FOR COMFORT, STYLE & SUSTAINABILITY
Since day one, our mission has been to provide swimwear that's both on-trend and earth-friendly, reflecting our passion for luxe quality and unique styles. Our newest "Spring Fling collection" reflects this dedication, effortlessly blending comfort, style and sustainability.
We’re excited to unveil our latest prints, textured fabric, and one-piece swimsuits soon as we continue to lead the way in setting swimwear trends for 2024 and beyond. We're so grateful for your presence in this journey and for being part of our Sienna Swim community. <3