Our brand celebrated its 2-year anniversary last night, and we couldn't be more thrilled to share the highlights of an unforgettable evening.
Nearly 100 people joined us to celebrate – some flying in from the mainland and neighboring islands - including models from all of our prior campaigns, professional surfers, business owners, friends, family and our community. The atmosphere was electric, filled with laughter, connections, and unforgettable moments.
Held at the beautiful Kaimana Beach Hotel in Waikiki, overlooking the beach at sunset, the event was a true reflection of our brand's vibrant community and spirit. The picturesque setting and the warm Hawaiian breeze set the perfect stage for a night of celebration.
We aimed to make our anniversary celebration more than just a party—it was an experience. Guests enjoyed a variety of activities:
- Spin the Wheel: Attendees played for free bikinis, coverups, SMOOTH kits and razors, and our new "Sun Butter" - which will launch in July.
- Temporary Tattoos: Nikki Ink's temporary tattoos added a fun and creative touch to the evening.
- Photo Booth: The photo booth captured countless memories, ensuring everyone went home with a keepsake of the night.
Guests feasted on an array of delicious foods that perfectly matched the tropical vibes, including fresh poke bowls, sliders, beef skewers, tropical fruit and more. Drinks included delicious tropical mocktails and signature pineapple margaritas and mai tais.
RUNWAY SHOW ON THE LANAI
The highlight of the evening was undeniably the runway show at sunset. We debuted our newest collection, "OUT OF OFFICE," which is set to drop Tuesday, June 25, for return customers and Wednesday, June 26, for everyone. This collection features two new prints, two new one-piece styles, our newest "Bows" suit, and some of our most loved styles in three new colors, including Blush, Maroon and a shimmery black we’re calling Midnight.
Additionally, "OUT OF OFFICE" includes a restock of some of our most popular colors like Palm, Steel, and Cherry Wine. Some existing styles are also being launched in new colors—like the Avila one piece in Cherry Wine and Palm, and the Trestles full coverage bottom in four fresh hues.
LOOKING FORWARD
We’re beyond grateful for the support and love we've received over the past two years. Our anniversary party was not just a celebration of our brand's success but also of the incredible community that has grown around it. We're excited about the future and can't wait to share more with you.
Stay tuned for the launch of our "OUT OF OFFICE" collection in just a few days and get ready to shop our 12th -- and best! -- collection. Thank you for being part of our journey and cheers to more beautiful moments and memories to come!